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About Maycroft Advance Care Planning Services

Maycroft Advance Care Planning Services was founded to bring accessible, affordable advance care planning services to individuals, families, communities, organizations, companies and more. Advance care planning is for everyone, but can also feel intimidating and complicated. By removing the barriers to these essential conversations, we can help every adult prepare for any encounter with the healthcare system.

About John

John Maycroft, M.P.P. has a decade of experience in advance care planning facilitation, programming and policy. As Director of Honoring Choices Wisconsin, a co-Founder of the Palliative Care Network of Wisconsin, and as an Associate Director at Optum, John's work has helped thousands of people create advance care plans for themselves and their families.

A Minnesota native, John received his B.A. in Political Science from the University of Wisconsin-Madison and a Masters Degree in Public Policy from Rutgers University. He lives in Minneapolis with his wife Olivia and two young children.

Contact us today.

You’re ready, and we're ready to help. Click "Book Online" to schedule your appointment, gathering or consultation.

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